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All catalogs are not shown. South Bend catalogs came in a few sizes with the 5-1/4" by 6-1/4" being the most common. The trade catalogs that sporting goods and fishing stores received are typically larger, with a size of 8-1/2" by 10". The first trade catalog is commonly thought to have been produced sometime in 1922. These old catalogs are great for reference material on some of the lures and various items offered throughout South Bend's history.

One of the reasons for showing all the old covers and page information, is to help collectors find that special catalog for their collection.  Many thanks to all the collectors who have helped with this page.

I am not perfect. If you see any mistakes, please email me. The images are low resolution, but should give you a good idea. My Color Guides are printed at a much higher resolution, which can be purchased.

CATALOGS

YEAR SIZE VISUAL
1912 - 1913 HELP Help with Images
1914 42 pages 8-3/4" x 11-3/4"
1915 - 1918 HELP Help with Images
1919 47 pages
and
12 page supplement
marked Sixth Edition
1920 HELP Help with Images
1921 47 pages
and
12 page supplement
marked Eigth Edition
1922 40 pages

 

 

 

32 Pages

 

 

 

1922-23 Trade
? pages
Trade
1923 No Catalog
but
Photo Contest Booklet
This is NOT a Catalog, but a Photo Contest during 1923.
1924 68 pages
1925 116 pages
1926 116 pages
1927 116 pages
1928 116 pages
1929
116 pages

 

 

New Ones
20 pages

 

 

New Ones for 1929 3-3/8" x 6"

1930 Trade
116 pages

 

 

96 pages

 

Trade Size 8-1/2" x 10"

1931 Trade
95 Pages

 

79 pages

 

Trade Size 8-1/2" x 10"

Smaller Size 5-1/4" x 6-1/4"

1932 Trade
? pages

 

83 pages

 

Trade

1933 Trade
? pages


100 pages

 

Trade

1934 Trade
88 pages

 

92 pages

 

Trade

1935 Trade
92 pages

 

108 pages

 

Trade

1936 112 pages
1937 112 pages
1938 132 pages
1939 128 pages
1940 Trade
100 pages

 

 

128 pages

 

Trade Catalog

1941 Trade
104 pages

 

136 pages

 

Trade

1942 136 pages
1943 - 1944 WAR TIME NO CATALOGS
1945 44 pages Photo Contest Winners with a Couple Lures Shown!
1946 WAR TIME NO CATALOG
1947 44 pages
1948 Trade
32 pages

 

48 pages

 

Trade

1949 72 pages
1950 88 pages
1951 Trade
56 pages

 

104 pages

 

Firelacquer Finishes with Black Shadow Waves Introduced

1952 112 pages
1953 Trade
116 pages

 

 

96 pages

 

6" x 9"

1954 Trade
? pages
Trade
Any Better Images Help with Images

If you can help with question marks, please email me with information from source obtained, preferably an old catalog.

Click here to find people who collect South Bend Catalogs.
south bend bait co. company catalogue catalogues catalog catalogs reference fishing tackle paper old bass-oreno oreno lure lures south bend quality tackle fish and feel fit book books material indiana plug plugs oreno oreno baits pike musky bass trout

Send email to mrnick@tacklecollecting.com with questions or comments about this web site .

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